Levi’s is conquering the cycling world by launching a commuter line this year. First off is the classic 511® Skinny Commuter jean developed with proprietary nanopsphere treatment that keeps it stain-free. The denim fabric used is lightweight and stretchy. The holster is made more durable by a subtle detail.

Integrated into the denim is a zippered stash pocket and a u-lock holster complete with campione del monde stripes. Also, the jeans are gusseted to avoid crotch blowout while a higher-cut back hides the plumber’s crack. For better visibility, 3M-lining is added on the inner cuff.

Aside from the jeans, the 2011 Levi’s Cycling Apparel features a cycling jacket. Along with the same nanopsphere treatment, the Trucker jacket is made more cycling-specific by the classic silhouette’s subtle details and the sleeves’ reinforced accordion design. Breathability is enhanced by the vents across the back.

Via ProllyIsNotProbably…

Read More…

Famed denim jeans creator Levis has teamed up with three different and notable bike makers from Europe to produce this unique and awesome looking bike – the Levis Track Bike.

The fixed gear bike closely follows the denim that made Levis a household name in denim clothing. As mentioned, three bike companies were involved in the creation of this unique and endearing bike. These companies include Belgium-based vintage bike restoration company Unik bike, London’s Brother Cycles most famous for their frames and finally, Fixerati from Brussels that deals with nothing but specialized and rare bike parts.

The production of the bikes also includes other unorthodox and clever processes and techniques to make it what it is right now. Denim stitching was done on the bike particularly on the denim saddle and denim handlebar.

These bikes were given away as part of the European arm of Levis’ “Share and Win” game for…

Read More…