Paul Smith, a British designer, has collaborated with the sports department of Harrods, for the launch of a new Pop-Up Bike Shop for 2012. Located on the fifth floor of the most well-known luxury department store in the world, this exclusive pop-up shop is set to operate for two months.
Aside from vintage cycling posters and magazines, top manufacturers namely Brompton, Condor, Paris, and Mercian will provide a made-to-order bicycle service as well as a capsule collection of stylish T-shirts with bold graphic prints.
Rapha, a major cycling lifestyle brand, will offer a collection of Rapha + Paul Smith jerseys, as well. Inspired by time when Smith started racing at the Beeston Cycling club, these jerseys will feature pictures and quotes from the designer’s cycling career.