Denver B cycle Launch 300x281   Denver B Cycle Launch

To lessen the city’s carbon emissions, Denver launches B-cycle. It is a bike-sharing system that promotes healthy choices by commuting via bicycles to and from city spots. Denver Mayor John Hickenlooper explains further, “Denver residents embrace healthy and sustainable living, so it’s natural that Denver is now home to the first large-scale bike-sharing system in the U.S. We’re confident that Denver can set an example for the whole country and show that bike-sharing is a viable transportation option to help improve the overall health of Americans and reduce our carbon footprint.”

The B-cycle was created by Humana, Trek Bicycle and Crispin Porter + Bogusky. The initiative was designed to accommodate U.S cities, universities and corporate campuses. The B-cycle bikes have a computerized tracking system which records different data like how much calories did you burn, your contribution to the city’s efforts in reducing carbon emissions.

President of B-cycles and general counsel for…

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