pinit fg en rect gray 20   Trek President John Burke Says Spend More on Bike Advocacy

This 23 minute long video shows Trek President John Burke in support of bike advocacy. He is at the Taipei Bike Show saying that bicycle companies should use some of their marketing and R&D money to instead help promote bicycling in all cities around the world. Enough talk, the video says it all.

Via Bike Rumor.

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