Trek Road Bikes
Trek Road Bike Reviews
Trek Road Bike History
Just one look at Lance Armstrong’s 2010 Trek Speed Concept TT Bike and you would already have an idea about how innovative Trek road bikes are. Any model of the Trek road bike that you will stumble upon is a product of the Trek Bicycle Corporation whose headquarters are located in Waterloo, Wisconsin. The company is a wholly owned subsidiary of Intrepid Corporation, Incorporated which was founded in 1976. Aside from manufacturing road bikes, Trek Bicycle Corporation also produces bicycle parts, apparel, equipment and accessories.
Over the years, the phrase road bikes has become synonymous with some of the most popular brand names – with Trek being on top of the list. Trek Bicycle Corporation is the largest bicycle manufacturer in the United States and aside from the Trek brand, they also distribute bicycles and other cycling products under the following names: Bontrager, Klein, Fisher and LeMond Racing Cycles. The company behind the successful brand Trek started as a subsidiary of Roth Co., an appliance and electronics distributor. Roth’s president Dick Burke, along with Bevill Hogg who is a proprietor of a chain of bike stores are the two founders of the company.
The goal of manufacturing Trek road bikes all boils down to producing a quality product for its competitive value – while being delivered on time and in a positive environment. From its humble beginnings in the mid-1970s up to 1980, Trek road bikes were being produced en masse. This was also the decade when their sales doubled on an annual basis – so much so that they had to contract a Taiwanese firm to produce some Trek road bike units.
Three years later, Trek launched the Trek Components Group and the company has steadily grown since then. Although the highlight of the company’s operations came quickly, it was not without any problems. Unsold inventory, loss of money and a decline in profit did not stop the company from producing the latest Trek road bike models. When the two co-founders parted ways in 1985, Burke took over the day-to-day operations of the company, implementing a back-to-basics approach – which worked. Currently, Trek Bicycle Corporation sells almost one million Trek road bikes a year, in addition to the complete line of biking accessories and clothing that they also produce. Trek Bicycle Corporation is still the leader of the pack when it comes to producing high-end bicycles.