Open Mountain Bike Company by Vroomen and Kessler
Gerard Vroomen, co-founder of Cervelo, and Andy Kessler, ex-CEO of BMC, have collaborated for the launch of a new bike company called Open Mountain. Based in Basel, Switzerland, the new company will be launched in around 25 stores in 15 countries, including the United States.
Combining years of
expertise with simplicity, the Open Mountain will start
parts, and bike accessories will be developed, designed, manufactured, marketed, and sold by this new mountain bike company. In addition, it aims to provide the information that their customers are looking for.