Velocity, along with its founder Tom Black, is moving from Australia to Florida in 2012. This move makes history as Velocity becomes the only alloy rim built in the United States. In 2011, Velocity is still currently making its rims in Australia but it will stop its production in Brisbane before the year ends.
But starting in February, 2012, Velocity will make alloy rims in Jacksonville, Florida. As the only aluminum rims in the cycling industry that are U.S. produced, these rims are expected to be engineered with state-of-the-art quality to meet the demands of riders not only in the US but worldwide, as well.
It is foreseen that the 2012 Velocity Alloy Rims will not only become a pioneer of such cycling products in the US. More importantly, it is the objective of the company to become a leader in terms of quality, creativity, and customization, which Velocity has been known for.