Bianchi will Relaunch Chiorda Brand
The legendary Chiorda brand will get a relaunch within the opening quarter of 2011 thanks to F.I.V. Edoardo Bianchi S.P.A.
Chiorda began its life in the 1950s and is one of the most historical Italian brands for cycling and has been actively involved in the cycling scene from 1963 to 1972. Now noted brand Bianchi will be breathing new life into its former partner Chiorda.
The brand was part of the legendary Felice Gimondi’s early career and his victories at the Tour de France, Vuelta a Espana, Paris-Roubaix and even the Giro d’Italia. Chiorda was also instrumental in Marino Basso of Italy gaining his Road World Champion title in 1972.
New Chiorda colors and models will soon be revealed to the market.