Fashion brands and cycling at times work together with each other. While sneaker and lifestyle brand Puma is making the most noise (negative and positive), Lacoste will step up with its first bike.
Lacoste and Look have came together for this collaboration, using an urban city bike as their silhouette.
Brooks supplied the seat, while a Lacoste pouch is secured to the seatpost and saddle. Expected release is Spring 2011.