It was an exciting moment for us at InterBike. We had the chance to sit down and view a first-look at the Hour shoe line, designed for BMX and skateboarding. Hour is under the parent company One Eighty, which also umbrellas Volume Bike Co and Demolition bike parts.
Three shoes from Hour made their debut: the Analog, Digital, and Tourbillon. Each pair is named after watch technology, with the analog being the lease expensive model, to the Tourbillon. Inspiration for the line came from all over, the most noticeable being automobiles, art, athletic, dress and importantly bicycles and skating.
Hour will release the Tourbillon first. It is set to drop on March 15th for $70. The Analog will hit stores April 15th for $50. And, the Digital can be purchased on May 15th for $60. Release dates and MSRP was determined by economic times, like paying taxes or tax returns, and memorable moments (prom or dances). Hour retailers will be announced soon.