Serotta reveals the making of a custom-made 29er mountain bike under the “Built Ford Tough” campaign. Serotta has collaborated with Ford to launch the Transit Connect Van which housed the Serotta Mobile Fit Lab. The new hardtail will be something Serotta wants to honor Ford. Serotta president Stan Marvis explains, “Ford has been a great corporate partner for Serotta and we’ve been thoroughly impressed by the versatility and functionality of the Transit Connect. We thought building a custom Ford 29er mountain bike was a great opportunity to say thanks for Ford’s support and offer a preview of what’s to come from Serotta.”
The new 29er line form Serotta will have carbon and titanium construction frames with custom Ford finish. The new 2011 29er trail bikes will continue to showcase Serotta’s devotion on simple lines, classic designs with optimum functionality.