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Electra shares a new collection called the “Men’s Attitude Collection”. On show was the Mulholland 3i, Zarape 3i, and Lakester 3i, all new for 2011.

The graphics of each 2011 Electra– Mulholland 3i, Zarape 3i, and Lakester–are inspired by those on classic cars, or hot rods.

The 2011 Mulholland 3i, derived from American muscle with its sweeping lines and bold colors, will be available Spring 2011 for $799.99.

Zarape 3i takes on a lowrider look. In the lowrider world of restoration, many enthusiasts focus mainly on restoring a car’s running gear and external cosmetics, but when it comes time to change the upholstery, a Mexican blanket does the job. Car pinstripes were applied in various places across the frame in orange, while the main color used is a matte petrol. MSRP is $799.99, and will hit Electra retailers Spring 2011.

Last but not least is the 2011 Electra Lakester 3i. Inspiration came from California cars, while the Electra head badge resembles the emblems on old California wood wagon cars. Available in red, cream, and blue, retail price is set at $749.99.


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