Lance Armstrong joined forces with Quiznos with the goal to breathe life back into the event which was pivotal in American cycling, the Colorado-based Coors International Bicycle Classic. The upcoming event is called the Quiznos Pro Challenge and is slated to take place on August 22nd-28th, 2011. The seven-day event will be a mixture of sprint, mountain and downtown stages which will take advantage of Colorado’s natural treasures.
Governor Bill Ritter announced how Armstrong is committed to bring back international pro cycling into the heart of Colorado, “Lance and I were committed to bringing this stage race to fruition in 2011, and today’s announcement is a great victory for Colorado and the sport of cycling.”
Armstrong will be part of the planning and execution of the race. With his clout, the turnout of international cyclists is expected to be quite good. “I’m very excited about the Quiznos Pro Challenge set for August 2011. What started out as a daydream of mine on a long ride outside of Aspen will now become a reality. This race, although new, is already rich in history as is Colorado’s storied cycling background—a perfect way to honor our past champions and highlight our future ones,” said Armstrong.