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A new brand of cycle wear comes out which was designed for cyclists to wear off and on the road. The Telegraph-Road brand is from Aaron Firth. He is an avid cyclist with a mission to make a smooth transition from ‘the team’ and ‘the technical’.

The 2010 spring/summer line is composed of six new jersey designs with a white theme color to set off the contrasts of the colors used on the jerseys. The white colortone was chosen to keep the rider cool under the heat of the sun since it will act to deflect the sun’s rays.

The material used on the jerseys is stretchable sweat-wicking fabric. Seams are locked with a cover stitch to provide a better fit that is comfortable yet functional. To avoid draft, Telegraph-Road inserted a silicone strip on the rear hem to prevent it from exposing your back while cycling.

All jerseys have a bite tab at the collar and rear pockets with two narrow pockets in the center. There is also a small zip pocket which is waterproof for you to store valuables.

The six designs are the Alpe d’Huez, the Red and Green Flag, Red and Blue Flag, Cassette, Mountain Badges and the End to End. The Mountain Badges sells for £49 while the other jerseys’ retail price is £45.

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