Trek President John Burke Says Spend More on Bike Advocacy

This 23 minute long video shows Trek President John Burke in support of bike advocacy. He is at the Taipei Bike Show saying that bicycle companies should use some of their marketing and R&D money to instead help promote bicycling in all cities around the world. Enough talk, the video says it all.

Via Bike Rumor.

One Comment

Richard Froh says:

January 12, 2010 at 1:57 pm

John Burke is 90% in agreement with current, experienced US cyclists. Some suggestions to unite, rather than to divide, bicycling advocates: 1. Use examples that are more applicable to the infrastructure that currently exists in the USA, because our urban areas are not at all like the overseas examples you cite, and they “translate poorly” from engineering and sociological perspectives. 2. Change to “bicyclist-friendly”, because bikes are objects, and bicyclists are people (it is rather unsettling to have to explain the difference to you, comrade!). 3. Ride more, or else get a man-girdle. If riding on segregated “bike facilities” is insufficient to get your fitness up and your weight down, then try riding on roads – they are already “bike facilities, and pretty plentiful in the USA, I hear tell. Lance could help you here. I think he found some roads to train on, and it seemed to work out OK.