Team Garmin-Slipstream Adds New Sponsor for 2010
Team Garmin-Slipstream will ride under the name Garmin-Transitions, as eyewear company Transitions Optical has hopped on board as a new team sponsor. The team’s riders will wear Transitions eyewear during races and training; “Our riders are constantly going through different lighting conditions while training and racing. If we can increase visual acuity and reduce visual fatigue, that gives us a big advantage on the road. Like the team, Transitions is driven by innovation and a commitment to excellence. We are thrilled to work with them,” says Johnathan Vaughters, CEO of Slipstream Sports. Transitions president Brett Craig says “the riders of this team have set the standard for ethical competition while racing and training with the best technology available. As we looked to replicate the success of our PGA relationship in North America with a similar relationship in Europe; cycling, and specifically Team Garmin, was the perfect fit for our organization. We share similar goals rooted in innovation and ethics and we are proud to join this elite squad as it continues to build on past success.” “In the team, we have found a true partner that can help us deliver our brand message to millions of our partners and consumers in a meaningful, impactful way. We are excited to kick off this relationship and look forward to working with the riders and staff for years to come,” says Lindsay Brown, Transitions general manager of Europe, the Middle East, and Africa.
Via Velo News.