Chris King, and Oregon component company, have been supporting the Oregon chapter of Komen for the Cure for seven years now. This year, they have teamed up with PDXCross.com for a 2010 “Pretty and Strong” calendar, featuring photos of female cyclists, to produce awareness and raise funds. “It was just a few months ago in a lunch meeting with the Oregon and SW Washington affiliate for Komen for the Cure that we learned of an interesting statistic related to rates of early detection of breast cancer in our region. Joining me for that lunch was Diane Chalmers, our VP of Operations, and Cristina Moore, Development Manager for the Komen affiliate. Cristina informed us that the demographic with the lowest rate of early detection was the one we knew included the women we saw at races every weekend. Seems that the distraction of ‘being fit’ keeps these women from regular check-ups. About that same time, the PDX Cross crew came to us with an idea for a breast cancer awareness calendar. Sometimes you just get hit over the head with a great opportunity and so we sat down with PDX Cross and looked at hundreds of their great photos to get started,” says Chris DiStefano, spokesperson for Chris King. The Pretty and Strong calendar, designed by Francesca Genovese-Finch, will be sold for $15 through the Chris King website, and PDX Cross will be selling them at Nationals in Bend, Oregon.